How supermarkets can help tackle food waste

By Sarah Thomas, Public Affairs Officer, National Federation of Women’s Institutes, Cardiff

NFWI_0916_food_waste_logoFood waste is once more high on the WI agenda following the ‘Avoid food waste, address food poverty’ resolution passed at the WI’s Annual Meeting in June 2016 calling on all supermarkets to sign up to a voluntary agreement to avoid food waste.

WI members have a long and rich history of working to help everyone prevent food waste by using leftovers, and encouraging people to make the most of local and sustainable food.  Whilst progress has been made to ensure a sustainable food supply and to tackle food waste since the WI’s pioneering efforts in its early days, our members recognise that there is still much more to be done and that supermarkets have a unique position in influencing both food production and consumption.

As a nation the UK wastes more food than anywhere else in Europe, costing the average household £470 per year. Farm land roughly the size of Wales is being used to produce all the food that then goes on to be wasted in our homes, generating the equivalent carbon emissions to one in four cars on our roads. Globally, if we managed to redistribute just a quarter of the food currently wasted, there would be enough food to feed the 870 million people living in hunger. Yet, despite encompassing social, economic and environmental issues, decisive action to tackle food waste has been slow.

A new report published by the National Federation of Women’s Institutes in April is calling on all supermarkets to work much harder to help consumers reduce their food waste and save money.  Wasted opportunities: How supermarkets can help tackle food waste is based on a survey of WI members across Wales, England and the Islands, 5000 of whom shared their views on food waste in the home and investigated practices on the supermarket shelves.

How often are we tempted to purchase more than we need due to multi-buy, multi-pack and other similar offers? Are supermarkets wasting good food by rejecting produce because it is not a uniform shape or size? Whilst supermarkets tell us that they are only responsible for a fraction of overall food waste, our members have found that their marketing and buying practices are having a huge influence on how we buy, consume, and ultimately waste, food.  Below is a snapshot of the findings:-

  • Members found that three-quarters of supermarkets offered multi-buy promotions and told us that they would prefer to be offered a reduction on single items;
  • Members are confused about date labelling, with only 45% correctly identifying that ‘best before’ dates are there to inform consumers about food quality;
  • Members found a huge disparity amongst ‘like for like’ branded and own-branded products when comparing ‘once opened’ instructions;
  • Members oppose supermarket grading standards that mean produce can be rejected because it does not look perfect. More than 90% of members said that they would be happy to buy blemished or misshapen fruit and veg however they found that more than two-thirds of stores didn’t offer them and, if they did, they stocked only one or two products.

Last weekend, our members took part in a Weekend of Action by visiting their local supermarkets to present the WI Food Manifesto to their local supermarket manager and press for action to be taken to address these issues.  Our Food Manifesto calls on supermarkets to adopt four commitments to help reduce food waste in the home and across the supply chain:-

  1. An end to overbuying
  2. Extending the product life of foods in the home
  3. Fully utilising the farm crop
  4. Supermarket transparency on food waste.

With their links to suppliers, consumers and farmers in the UK and around the world, supermarkets are in a powerful position to lead the fight against food waste. Food waste must be tackled. As summed up by a WI survey respondent:- “Ploughing perfectly good food back into the ground because of over-production or grading issues is criminal when people are near the breadline.”

The NFWI will be monitoring the responses of supermarkets in adopting our manifesto asks and during the coming months will be engaging members in the next stage of the Food Matters campaign which will be focusing on food poverty.

Further information about the Food Matters campaign, including the report and manifesto, is available on the WI website:- www.thewi.org.uk

Dustbin image by Speedkingz, Shutterstock.

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