Once in a lifetime: bringing food and farming closer together in Wales

By Jane Powell

Our departure from the EU provides an opportunity for citizens, groups and organisations to bring about deep change in the food and farming system in Wales, and the UK. Let’s put food at the heart of this transformation.  

When we leave the EU, the familiar system of farm subsidies will come to an end and it will be up to the governments in London and Cardiff to devise a new system of public support.

The UK government is working on an Agriculture Bill which is out for consultation until May. It is mainly concerned with England, but it does contain a section on frameworks for dealing with the devolved nations. This will determine the regulatory baselines and the power that the Welsh government will have to make its own policy.

Speaking at an NFU conference in Birmingham in February, the Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths, set forth five principles that will guide a new Welsh land management policy.

The first four are: to keep farmers on the land, to ensure a prosperous agricultural sector, to ensure that public spending delivers public goods (meaning environmental benefits) and to make the support system accessible to all.

Bringing up the rear at number five is this:

“We must not turn our backs on food production. Where sustainable production is viable, we must help our farmers compete in a global marketplace… Food is core to Welsh farming values and is emblematic of our nation. We already have a thriving food and drink industry and this is the time to advance it.”

It is good to see the link being made between farming and the food industry. The Welsh Government’s Food and Drink Action Plan for 2014-2020, Towards Sustainable Growth, recognizes that 170,000 people are employed by the food and drink supply chain in Wales and that it is an important contributor to exports, jobs and general prosperity.

However, food is much more important than this, as the government’s own underlying Food and Drink Strategy for 2014-2020, Food for Wales, Food from Wales, makes clear. It is also about health, culture, education, food security, environmental sustainability and community development.

So let’s not talk only about jobs and exports, important though those are. Food is central to the way we hold together as a society and feed our young, the old, the sick and the vulnerable. It is the foundation on which future generations will literally grow.

As we embark on a ‘once in a lifetime opportunity’ to set a new course for land management and all that flows from that, it is imperative we take a broad approach, recognising the complex relationships between our food, farming, society, economy and environment.

A systems approach to food and farming

Let’s look at a few things we might want to do if we thought farming was, at least in part, about producing food for the people of Wales.

For one thing, we would align farming with public health as well as the environment, so that we grow food that meets our nutritional needs. That would mean putting more land under horticulture, in particular. This is the focus of the Peas Please campaign, which brings together government, farming, supermarkets and caterers in a concerted effort to have the UK eat more vegetables. We might also grow more grain for human consumption.

We would use the power of the public purse to support this new model of farming, getting Welsh-grown food into public sector catering, such as schools and hospitals. Professor Kevin Morgan in his 2015 Senedd paper Good Food for All enlarges on this point and calls for a programme to train procurement staff in ‘values-for-money’ purchasing which stimulates sustainable food production and underpins education and community development.

We would also want to make sure that the public, and especially young people, understand how food is produced, so that they can support nature-friendly, high welfare farming with their votes and their shopping choices.

That would mean supporting links between farms and schools, backed up with gardening and cookery to help young people make the connection between nature, food and human health.

It would also mean supporting food festivals to tell the story of farming (and fishing), as well as promoting community gardens which introduce growing skills to so many people.

All this would encourage the public to place a higher value on food generally, and to waste less of it. It would create a climate where people were willing to pay more for high quality produce, and so generate more rewards for the people who work so hard to produce it and bring it to our plates.

Finally, we would want to enshrine the inseparability of food, farming, the environment, health and culture in a new alignment of organizations and policies that ensures that we gain as much benefit as possible from joining the dots. Local groupings such as Food Cardiff are an example of what can be done; we need to work nationally as well.

It is human nature to divide into competing interest groups, or siloes that ignore each other, and so we need to make a positive effort to work for unity and understanding. We call on the Welsh Government to engage with civil society and business and unlock the power of food to bring us together into a new vision of a healthy nation.

View the second draft of the Wales Food Manifesto and send us your comments: Food Manifesto Wales Second Draft Apr 2018. And sign up to our newsletter.

Jane Powell is an independent education consultant who is working as a volunteer with the Food Manifesto Wales. She writes at www.foodsociety.wales

Llun/picture: Anthony Pugh

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Wales Food Manifesto: An invitation to shape the next draft

By Andy Middleton

There’s a forester’s saying that the best time to plant a tree is 25 years ago, and the next best time is today. The same goes for changes to our food system needed to restore resilience and productivity to the natural systems that provide us food, water and resources. A wide range of organisations have been calling for transformational change to the way we grow, process and consume food, with far-reaching recommendations that would shift an industry on its axis if adopted widely.

The World Health Organisation have made causal links between red meat and cancer, and recommend reducing its consumption. Compassion in World Farming are calling for an end to factory farming to preserve the world’s biodiversity. Research from Cambridge University and the Intergovernmental Panel on Climate Change call for reductions in meat and dairy consumption for carbon reduction.

Brexit meanwhile brings its own set of challenges that need to be balanced by an understanding of the trade deal balances between UK and food exporting countries. In new technology, innovators such as Aerofarms and Growing Underground are extending the boundaries of possibility with hydroponic growing whilst  ‘safe meat’ businesses such as Memphis Meats question our assumptions further. Changing diets are shifting meal choices towards meat-free menus, with nearly a third of UK dinners now vegetarian or vegan dishes.

Humanity is already making new choices about the food that it grows and eats. In Wales, we can plan a route to a resilient future by putting food and farming at the centre of a journey that leads to the wellbeing of citizens, communities and nature.

The principles and actions in this latest draft of the Wales Food Manifesto are offered for the discussion, improvement and debate that leads to the scale of response needed.

Download the second draft at Food Manifesto Wales Second Draft Apr 2018, then please let the team at Wales Food Manifesto know:

  1.  What changes would you would want to see for you and/or your organization to declare support for the ten principles?
  2. What comments do you have on the calls to action? Would you choose different ones?
  3. Can you help us work out how to achieve these goals? For instance, maybe you or your organization are already working in these areas and can share your thinking, or maybe you could commit to actions that would inspire others to join in.

Please reply to hello@foodmanifesto.wales, neu ysgrifennwch at helo@maniffestobwyd.cymru

(You can see an earlier draft here: first draft of the Manifesto)

Andy Middleton mugshotThis document was drawn up by Andy Middleton following the launch of the Wales Food Manifesto at the National Botanic Gardens on 9 February 2018. Andy is a environmental activist and social entrepreneur who is Founder and Chief Exploration Officer at TYF St.Davids, a Founding Partner at the Do Lectures, a Non-Exec Director on the Board of National Resources Wales and a member of the Innovation Advisory Council for Wales.

 

 

 

Can our young people shape the food system for the better? Let’s take more farmers into the classroom

By Jane Powell

We often hear how young people have become disconnected from food. They don’t know where it comes from and they can’t cook a meal. Of course that matters and we need to do something about it, but if we turn the problem around and ask how young people can help shape the food system, we have a much more interesting question.

Let’s visit a classroom in rural west Wales, where a class of 13- and 14-year-olds are studying local and global food as part of their geography course. They check over the menu from a local restaurant and discuss the arguments for regional food: it’s fresh, it boosts the rural economy and creates jobs, and it saves on transport and therefore carbon emissions. But it may be expensive, and going to the supermarket is so much easier.

Also in the classroom is a dairy farmer, we’ll call him Neil, here to talk about his work and help with their discussions. The pupils have been preparing for his visit with help from their teacher, who has helped them get a picture of what farmers do and think up some questions for him. She has also had to help them over a few prejudices absorbed from the media.

Although this is a rural area, most of the pupils have no direct experience of farming, and they are curious to meet someone from such a different walk of life.  The fact that Neil is an ex-pupil of the school, and that most of them presumably consume dairy products on a daily basis, only underlines the gulf in understanding that has grown up between farmers and the public.

Neil is apprehensive. He tweets: “About to talk to a classroom of year 9 pupils… #lambtotheslaughter”. It’s a while since he was last in a classroom and he is not sure what to expect, but he is interested to take the temperature of public opinion.

Standing in the front of the curious teenagers, he talks about the family farm where he produces milk, beef and animal feed. He explains the double impact of Brexit: the loss of European subsidies, without which (unless the UK government picks up the tab) many farmers might go under, and the change to our trading relationship with the EU, which could deprive farmers of a big chunk of their market.

One pupil ventures a question: has he diversified? Yes, he has converted farm buildings into holiday cottages. He has also looked into bottling his own milk, which would mean that he could sell it for £1 a litre instead of 24p. The trouble is that he would then have the job of marketing it himself which carries a high risk. You can’t stockpile milk till the price goes up.

So he goes for the simpler option of selling his milk to a big dairy, his animals to an abattoir, and grain to an animal feed mill. His produce therefore bypasses the high-end tourist restaurant with its venison and crabs and leaves the county, along with the profits from the various supermarkets where most people do their shopping.

As the discussion continues, it becomes clear that the pupils and the farmer have made the same deal: commodity farming and supermarkets, rather than the local diversified food chain so beloved of the tourists. It falls short of the ideals we have been discussing, but it’s easy to see why.

There are powerful forces of policy, convenience and lifestyle that have taken our food systems inexorably away from labour-intensive mixed farming, small herds, specialist shops and weekly markets, to the system we know today. And Britain has since the industrial revolution had a policy of cheap food for the cities, which has made it hard for us to develop a food system that is flourishing in its own right, and means that Brexit could produce a step change in the wrong direction.

Yet it doesn’t have to be like this. If there were the demand and the infrastructure – and of course the willingness to pay – farmers like Neil could grow at least some food for local markets, insulating themselves from the ups and downs of global trade and becoming less reliant on subsidies.

Research suggests that this might not be an impossible dream. As Amber Wheeler found with her 2013 study Could the St. Davids peninsula feed itself? local food self-sufficiency is theoretically feasible in at least one part of rural Wales (and see Simon Fairlie’s Can Britain feed itself). We might not aspire to such hard-core self-sufficiency, but it is surely worth exploring.

To reshape our food system so that farmers were supported by local markets would take concerted action by policy makers, government, business and the public. It would require a very strong motivation to reverse decades of urbanization and globalization.

But then, isn’t that sort of collaboration exactly what the Well-being of Future Generations Act is supposed to promote? And a recent report from the Wales Centre for Public Policy on the implications of Brexit for agriculture calls for long-term collaboration between government, business and others to build the agri-food sector and increase the resilience of rural communities.

We didn’t come up with any answers in that geography lesson, but the question hung in the air. Maybe our young people can change the world, given the right opportunities. Maybe our schools can be a crucible in which new visions can develop.

Afterwards, a relieved Neil tweets again. “Really enjoyed talking to the pupils this morning. Future’s bright”. There may be challenges, but if we face them together, who knows what we might achieve. I think we all felt the excitement of new possibilities.

Jane Powell is Wales Education Coordinator for FACE,  which works with schools to help children and young people understand the connection between farming and their daily lives. Last year FACE became part of LEAF. She writes at www.foodsociety.wales.  

Manifesto for food to nourish a healthy society: the opportunity

By Jane Powell. This article was published in the Western Mail on 13 February 2018

A report from the Wales Centre for Public Policy published last month forecasts tough times ahead for Welsh farming. It recommends, amongst other things, investment in longer-term partnerships between government, food retailers and others to grow business networks across Wales.

Meanwhile, in other circles, there is concern that the food industry is suffering from a skills shortage (and an image problem) and that it needs to do more to tackle public health problems such as obesity and diabetes.

Elsewhere again, there are social concerns. Increasing demand for food banks has led to the formation by Welsh Government of a Food Poverty Network. Children are growing up in a world where food comes from the supermarket shelf, and there is an epidemic of loneliness: people of all ages who eat alone, and not by choice.

It seems that the crisis facing farming is part of a much bigger picture of social disconnection from where our food comes from, where competing points of view struggle for air time in the rush to promote simple solutions. The pressures of Brexit only serve to intensify the discord.

But if the threat to farming subsidies and export markets provides a painful stimulus to action, it also gives us permission to think more deeply than before and question received truths. Discussions about food readily reveal ideological splits – the current debate about meat-eating being just one of them – but food by its very nature also brings people together.

While we may have very different views on what constitutes sustainable food production and makes for a nutritious diet, we can nevertheless agree on some shared values. We surely all want to see a Wales where everyone has enough to eat, food is of high quality, and we are fair in our dealings with each other.

Fortunately, we have some new structures to support a fresh approach to food. One is the Well-Being of Future Generations Act, which requires public bodies to act in a more collaborative way with business and civil society, and thus gives NGOs a new opportunity to step up and be heard. Another is the Assembly’s Rethinking Food in Wales consultation (closed, but still in progress).

There are also many encouraging initiatives that use food to cross sectors and silos. The Nature Friendly Farming Network honours the unity of food production and care for the environment. Food Cardiff brings together the public sector, academia and community groups to tackle problems such as school holiday hunger. The UK campaign Peas Please includes supermarkets, farmers, caterers and others in a bid to increase vegetable production and consumption.

There is a bigger question here. Could it be that the future of food and farming is not simply a practical challenge, to be sorted by new partnerships, but also a means to creating a more connected society and thus tackling many of our social ills? Food creates a human connection which is ultimately closer to most people’s hearts than money. We want a thriving economy, but it should be in support of human happiness, not the other way around.

That is the thinking behind the Wales Food Manifesto. The process began in 2015, with the support of Sustainable Futures Commissioner Peter Davies and former environment minister Jane Davidson, and can be described as a conversation that is gaining momentum. The aim is to develop food policy from the bottom up, with regular blog posts on our website from individuals and organizations.

Last week the Manifesto took another step with a public meeting at the National Botanic Garden, where speakers from the RSPB, NFU, Transition Bro Gwaun, Wright’s Food Emporium, Just Food Abergavenny and Food Cardiff set out their aspirations and considered how a national food network or alliance could support them to be more effective, for the good of everyone.

Taking part in the discussions which followed were representatives from different parts of the food chain from field to fork, as well as groups with a community or health focus. Some were senior members of staff in national organizations, some were self-employed people taking a day away from their businesses, while others were volunteers making inspiring contributions to their local communities through gardening, shared meals and debates.

We need all points of view to get the full picture, and last Friday was just a beginning. We won’t agree on every detail of the perfect food system – far from it – but by coming together to learn from each other, we can find some new ways forward.

Os hoffech ddod yn rhan o’r Maniffesto a helpu llunio’r system fwyd yng Nghymru, dilynwch chi yma neu e-bostio helo [at] maniffestobwyd.cymru.

If you would like to get involved with the Manifesto and help shape the food system in Wales, please follow us here or get in touch at hello [at] foodmanifesto.wales.

How paying subsidies to farmers saves us money in the end

By Megan Perry, Sustainable Food Trust

When Britain leaves the EU, farmers will no longer receive direct payments from Brussels, and the UK governments will have to make their own policy on subsidies. Some people will see this as an opportunity to reduce costs, but the Sustainable Food Trust’s new report The Hidden Cost of UK Food suggests that cutting subsidies might be a false economy.

The report shows that agricultural subsidies make up a comparatively small proportion of the total costs of UK food – just 2.5p for every pound spent on what we eat. That’s because there are huge hidden costs in the food system, such as the health care bill caused by poor diets, and the environmental impacts of intensive farming. Farm subsidies, meanwhile, will be pivotal in shifting our food system towards more sustainable practices, saving us money in the long run.

The report highlights the damage that our current food system causes, and the huge economic cost of this to society. Food appears to be cheaper than ever in the UK, yet the price we pay at the checkout is masking a hidden cost. In reality we are paying for our food twice – for every £1 we spend on food in the shops, we pay another £1 in other ways.

One example is healthcare. With a whole range of negative impacts, from pesticide poisoning to antimicrobial resistance, food-related healthcare costs account for an extra 50p of every £1 spent on food. Broken down, we can see the severe impact of poor diet, as cardiovascular disease, diabetes and cancer rates continue to rise. Cardiovascular disease is particularly significant, forming 9.2% of NHS costs, at £2.5 billion per annum. Obesity costs around £3.95 billion, while treatment of malnutrition in the UK costs £7.3 billion annually.

How is our food system helping to create this problem? The rise of supermarkets and promotion of processed food is one aspect that has led to decreasing nutrition in our diets. As retailers compete to cut costs and lower prices, we’ve seen food increasingly packed full of cheap, processed ingredients that are also addictive, such as sugar. Another aspect with serious and far-reaching repercussions is the loss of diversity in the foods produced, particularly the narrowing of the range of crops grown, and the loss of crop varieties.

Many diets now rely on a small number of staple crops, such as wheat, maize and soyabeans, while the diversity of food produced in general has seen significant decline. In Wales, for example, the amount of land producing vegetables has declined by half in the last 40 years. This not only impacts our health, but threatens future food security and reduces habitats for wildlife.

Aside from diet, our food system directly impacts our health through production practices, and the costs of these can be huge. Antimicrobial resistance, for example, is a problem created in part by the overuse of antibiotics in livestock production, which is now having a catastrophic impact on our ability to treat even some minor infections. It is estimated that the economic cost of antimicrobial resistance in the UK is £10 billion per year, and around £2.34 billion of this is likely attributable to livestock production.

There are also, of course, health costs associated with exposure to pesticides, particularly to endocrine disrupting chemicals (EDCs), and these can amount to £12 billion per year. Many of us unwittingly come into contact with pesticides via residues in food and water, or we may be exposed to them directly in our environment. In fact, one study found that almost 5% of all fruit and vegetable samples tested contained one or more pesticide residues above the legal limit, while a quarter of all surface water reservoirs used for drinking water in the UK are at risk of exceeding EU pesticide limits, according to the report.

Environmental pollution and degradation associated with food production also generates major economic costs that many of us may be unaware of. In fact, environmental impacts account for an extra 36p for every £1 we spend on food. Agriculture-related greenhouse gas emissions cost society £10.35 billion per year in the UK, while costs from nitrogen pollution are estimated to be £11.88 billion, or about £185 per person per year.

Soil degradation is another major issue. Over 99% of human food calories come directly or indirectly from plants grown in soil. Food security for the global population depends on maintaining soil health to ensure its long-term productivity. Soil contains 25% of global biodiversity, and over 98% of the genetic diversity in terrestrial ecosystems, and provides habitats for insects, invertebrates, microorganisms and small mammals. Soil also stores approximately 2,500 billion metric tonnes of carbon, essential for soil fertility, water retention and plant health. However, most croplands have already lost 40–60% of their organic carbon to the atmosphere. Globally, more than half of all soils are now classified as degraded or severely degraded. In the UK, the economic cost of the loss of soil carbon is estimated to be £3.21 billion per year.

These are just a few examples of the most significant costs generated by the negative impacts of food production in the UK. There are numerous others, including water pollution, food importation and biodiversity loss. The food system is not serving its people or the environment. There is currently little financial incentive for food producers or businesses to do the right thing. They do not have to pay for the damage they inflict and they are not rewarded financially for the care and conscience they give to the countryside.

This urgently needs to change, and with Brexit on the horizon we must ensure that future food and farming policy internalises the hidden costs back into the food system, creating the right incentives for sustainable progress. The continuation of subsidies is essential to  reward farmers for positive practices which protect the environment and support human health.

There is clearly a lot of uncertainty around the future of food policy in Wales, as indeed there is across the rest of the UK, but Brexit provides an opportunity for Wales to lead the way, and outline a genuinely sustainable future for food and farming.

Megan Perry studied International Politics and then gained a Masters degree in Food and Water Security at Aberystwyth University. She now works full time as Policy and Communications Officer for the Sustainable Food Trust. She lives on a small farm in Somerset where her family rears Black Welsh Mountain sheep.

Picture: Gary Naylor

How small-scale horticulture can help with food security, health and rural regeneration

By Alicia Miller

When my husband, Nathan Richards, and I started our farm, Troed y Rhiw in West Wales, growing a wide range of organic vegetables and soft fruit, many of our local farming neighbours were surprised and even openly sceptical. Were we mad growing horticulture crops on what was thought of as livestock land, with 6–8” of poorly drained topsoil? The farm was not in good heart to start with, having been neglected for more than 30 years – the challenge to bring the land back to health perhaps seemed foolhardy to them. The east of the UK was much better for vegetable production – why should we bother way out here in the west to grow food?

Remarkably, just .08% of agricultural land in Wales is currently used for horticulture production and the sector is in long term decline in terms of land use. While this figure is slowly rising – climbing 300ha from 2010 to 2015 – horticulture is far from the mainstay of Welsh agricultural production. Some 80% of the country has been classified as a ‘Less Favoured Area (LFA)’ – albeit part of this figure are the country’s mountains and hills. Horticulture, particularly on a larger-scale, for both conventional and organic producers, has also been hampered by a lack of infrastructure and processing facilities which are also largely based in the east of England. According to researcher Amber Wheeler, Welsh fruit and veg production contributes to a mere 3% of Wales’ fruit and vegetable 5-a-day requirement (and even less of the updated 7-a-day recommended in the 2016 Eatwell Guide2016 Eatwell Guide from Public Health England).

Such a statistic points out the significant need for more regional horticulture production. Local food has an extremely important role to play in the food security of Wales, bolstering local economies, providing local jobs and feeding a local populace fresh, healthy produce. It is small-scale, often organic and sustainable, farming and horticulture that largely devotes itself to local markets – and local markets with local food could become increasingly important to local communities in a destabilised world. It’s something that we may have forgotten in the seeming glory of the global commodities market.

In our experience as growers, however, routes to market have been difficult, requiring innovation and activism on the part of producers to garner better access – despite national Government support for local food initiatives. Established farmers markets, such as Aberystwyth Farmers’ Market, are tightly controlled for competition, making it difficult for new producers to gain entry – in part because there isn’t the public support for bigger markets. Proposals for new Farmers’ or Producers’ Markets need the support of local councils to secure sites and support infrastructure and this isn’t always forthcoming. But most importantly, there needs to be stronger messaging about why local food is important and what value it brings to the communities it serves.

Kohl Rabi smallFurther, the importance of local sustainable food in schools, hospitals and other institutional settings must be negotiated to allow producers the opportunity to sell produce into central purchasing, possibly as cooperatives if not as individual businesses. With the introduction of a radical new school curriculum that takes a holistic approach to education, foregrounding ‘Health and Wellbeing’ as one of four key purposes to be delivered across all subjects, it is really imperative that children and young people have access to and are taught about the value of sustainable local food and regional diets. It’s very difficult, however, to teach this with the generational loss of knowledge in respect to vegetable production and the broader devaluing of fresh food against the ease of processed products.

Horticulture is also challenged by the amount of labour required, far greater than in arable or livestock production. This is dramatically increased for organic and sustainable horticulture which eschews the use of nitrogen fertilisers, herbicides and pesticides and is much less mechanised. There is little acknowledgement of the role of sustainable small-scale farming and growing and the potentially significant contribution this can make to sustainable regional diets. This is a problem that cannot, nor should be, overcome by the organic premium –  the increased cost of local, sustainable fruit and vegetable, that the premium represents, will ultimately only serve to erode food justice. Better, more ecologically sound, farming practice should produce more affordable food, if the various externalities of the food system are costed out.

The sector struggles financially, as does much of agriculture, to keep in the black in an economy that refuses to acknowledge an accurate accounting of the true cost of food. While the Welsh Government has been encouraging in the value given to the organic subsidy via the Common Agricultural Policy, this is arguably undermined by the exclusion of producers working under 5ha. All local food producers should be recognised, no matter the size of the enterprise.

A new initiative launched this year with funding from the Welsh Government, Tyfu Cymru: Growing Wales, promises more support for commercial horticulture in Wales, including the development of a horticulture action plan, which is a heartening step forward for growers across the country. It aims to make the sector more profitable and more sustainable. But it is important to remember that sustainability is linked to scale – sustainability, inevitably, erodes as scale expands and markets move away from the local context. It is small- and medium-scale producers who most need support.

Small-scale horticulture has an important role to play in creating a more equitable and sustainable food system in Wales, but its potential power and promise needs to be supported by the public and promoted by government as a real and viable alternatively to the global food market.

Alicia Miller and Nathan Richards are organic growers based near New Quay in west Wales. They have run Troed y Rhiw for nearly ten years using organic and mixed farming practices. Alicia is the Web Editor for the Sustainable Food Trust in Bristol and writes regularly on sustainable food and farming issues.

Peas Please: on growing and eating more veg in Wales

From Food Cardiff’s press release

At a summit held recently in Cardiff Bay, leading Welsh food retailers, caterers, suppliers and statutory bodies made pledges to increase our vegetable consumption. This was the latest achievement of Peas Please, a pioneering initiative that targets the whole food system to improve our diet and our health. It works across the UK and its Welsh arm is led by Food Cardiff in collaboration with Amber Wheeler, whose doctoral research focuses on boosting horticulture and vegetable consumption in Wales.

Companies that made Veg Pledges at the Summit included Castell Howell, S.A. Brains and Co, Puffin Produce, Lantra, Riverside Real Food, the Federation of City Farms and Community Gardens and Penylan Pantry, the Soil Association, WRAP Cymru and Charlton House, caterers to the National Assembly for Wales. They each explained how they plan to change how they produce, manufacture, supply and serve their meals to include more vegetables, thus making an important contribution to public health.

Research shows that eating too little veg contributes to 20,000 premature deaths in the UK every year and that we should all be eating at least an extra portion every day. Data released by think tank The Food Foundation this summer showed that UK consumers are buying two-thirds less veg than the amount recommended by health experts.

Influential pledges were also made by Cardiff City Council, Cardiff and Vale University Health Board, Cardiff University and Cardiff Metropolitan University. During Plenary that day, the First Minister Carwyn Jones AM welcomed the Veg Summit and what Peas Please is aiming to achieve to improve the health of the nation.pledge

The Summit was sponsored by Jenny Rathbone AM, who leads the Cross Party Group on Food. It was attended over 80 multi-disciplinary representatives from the private, public and third sector, including the Cabinet Secretary for Health, Wellbeing and Sport, Vaughan Gething AM, the Minister for Social Services and Public Health, Rebecca Evans AM, Cllr Huw Thomas, Leader of Cardiff Council and Dr Sharon Hopkins, Director of Public Health with Cardiff and Vale University Health Board.

Katie Palmer, who leads Food Cardiff, said, “We are delighted that a number of Wales’ leading foodservice companies, universities, growers, food manufacturers and local food retailers have embraced the Peas Please initiative and we hope in doing so they will inspire others to make their own pledges. This is just the start of the journey to increase the production and consumption of Veg in Wales and we urge any organisation wanting to get involved to get in touch”.

A simultaneous event organised by The Food Foundation in London saw pledges from Lidl, Co-op, Sainsbury’s, Tesco, Greggs, Mars Food, Nestle, Sodexo, Baxter Storey Interserve and Simply Fresh. These pledges will amount to millions more portions of vegetables being added to meals in the UK with potential to give a welcome spur to British horticulture at a time when the sector faces considerable uncertainty. Meanwhile, in Scotland, the Scottish Government have pledged a new Fruit, Veg & Potato Industry Leadership Group which will develop an action plan for Scottish horticulture.

For details of each pledge made from across the whole of the UK, read this Storify and the full pledge list.

All pledges will be measured and monitored by Food Cardiff in partnership with the Food Foundation, Kantar Worldpanel, PwC and Cambridge University annually until 2020.