Calbee UK: a food business that lives its values

by Jane Powell (also published on Food Grads

When a production worker at savoury snack factory Calbee UK in Deeside, north Wales, heard that a café serving supermarket surplus food was opening in nearby Buckley, she was keen to get involved. But she didn’t just sign up as a volunteer. She told her employer about it, and now they are one of the café’s regular supporters, donating their own products and releasing staff to volunteer at the café in the company’s time. It’s just one example of their commitment to “make a positive and lasting difference to local people”.

“When we get involved with a local project we don’t just give money and walk away,” explains Mags Kerns, Human Resources Manager and Community Champion at Calbee. “We want to offer personal support, to get under the skin of a project. The café is great because they are making such a contribution to the community, bringing people together and relieving loneliness, as well as serving meals on a Pay As You Feel basis so everyone can afford to eat there. We’re glad to be part of that.”

Values are very important to Calbee UK, which was set up two years ago as a subsidiary of a Japanese company. Calbee Inc was founded in 1949 with the aim of tackling the malnutrition that was afflicting post-war Hiroshima. It was a particular emphasis on calcium and Vitamin B which gave the company its name. The Deeside factory supplies vegetable-based snacks under the brand name Yushoi to most of the main supermarkets, as well as Marks and Spencer’s Eatwell range. The bulk of its ingredients, especially peas, are sourced from the UK, although some such as rice are imported.

“Deeside was a perfect location for us,” says Managing Director Richard Robinson, “and we’re really excited about our growth plans here. The Japanese and Chinese are really investing in food businesses in the UK and Calbee is a great sign of how global the food industry now is.” He also acknowledges generous support from the Welsh Government, who helped them to source their premises and set up an apprenticeship scheme, besides investing in the facility which began production in 2015. Calbee, which now employs 50 people and is still only at about 25% of its capacity, is on course to turn over £65m by the end of 2020, and wants to become “one of the UK’s best savoury snack suppliers”.

Clearly, performance and success are important to the company, but their vision is much broader than that; they also want to have “a leading role in supporting the industry voice on health and well-being” and it’s clear that they see money as being in service to people, rather than the other way around. “Values run through all we do,” says Mags. “We’re proud of our low-fat, high-protein products that are not just tasty but healthy too. And it’s really important to us to be a responsible employer, as well as contributing to the community.”

Sometimes this attitude shows up in small ways that make a big difference. All staff are known as ‘colleagues’ rather than ‘employees’, which reflects the company’s flat structure and helps to create a sense of collaboration in the workplace. When a colleague is rewarded for exceptional performance they are given a day off – that is, time to spend with their families and friends – rather than a cash bonus, neatly demonstrating the company’s priorities. They are also encouraged to volunteer for the local community in company time. “Our colleagues and their families are partners in our business,” as their values statement has it. And they pay well too, as an accredited Living Wage Employer, another reason they have no problems recruiting staff and absenteeism is minimal.

“People knock on our door with their CV,” says Mags. “Of course, they don’t always have the skills we need, but working with Coleg Cambria we are able to offer apprenticeships that lead to a qualification in Food Manufacturing Excellence. In fact, all our staff take it, right up to management level, because it’s important we have a shared understanding of what the factory is about. And we’re glad to be supporting the development of food skills in Wales generally.”

Calbee could have some encouraging lessons for the food industry in Wales. As it takes a stand for shared values centring on human dignity while also achieving healthy growth and profitability, it shows how business can be a force for good. “Together we laugh, learn and love what we do,” they say on their website. Who wouldn’t want to be part of a workplace like that?

Jane Powell writes at www.foodsociety.wales

 

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A food hub on the Heart of Wales railway line

By Pamela Mason

Drive into Llandeilo Station and you could be mistaken for thinking you’d spotted a goods wagon: the sort of wagon that used to transport some of our food around Britain before the loss of much of our railway infrastructure more than half a century ago. Given that this wooden building stays put, its link with food and transportation of food might not cross your mind. Unless you happened to know it is the home of the Black Mountain Food Hub.

The Black Mountain Food Hub was the first to book space in the building when it opened in 2016 for local social enterprises and businesses. Set up as a Community Interest Company (CIC), the Black Mountain Food Hub has four directors: Joanna Dornan, James Scrivens, Ella Gibbs and Sara Tommerup. Joanna has lots of experience with the Dean Forest Food Hub which has been established for four years and the Black Mountain Food Hub is run along the same lines, that is, as an online farmers market using the Open Food Network platform. “We know this works,” says Joanna.

The idea is that customers can order online anytime from Wednesday to Tuesday midnight and then collect their order from the Station Hub on the following Friday. Alternatively, the hub offers delivery between Llandeilo and Llandovery every Friday afternoon. The hub currently has 17 local producers and the number of weekly customers is about the same. Next year the aim is to grow the regular customer base to 30. People are also encouraged to support the food hub by becoming seed group members, which involves committing to spending £20 a month for a year. The aim with this is to help the food hub get better established and grow. It’s a struggle as it’s hard to change mindsets and habits around food shopping.black mountain logo

Whilst much of the work depends on volunteers, the hub also employs a part-time co-ordinator, Candace Browne, who has extensive experience in supporting and advising farmers so is well placed to work with the hub’s producers. Candace explains that to help maintain customer support the hub also makes available wholefood grocery items such as flour, rice, beans and pulses.

When the hub started there was no vegetable producer in the locality. Organic vegetables were delivered by train to Llandeilo from a grower on Gower. This year, Joanna tells me, they have developed a Fferm Glytwaith or Patchwork Farm which involves the co-ordination of a number of local experienced growers committed to growing good quality fruit and vegetables organically. Each grower takes on two or three varieties each season. In winter, the hub buys in organic vegetables, again to help retain customers throughout the year.

Another aim of the food hub is to reach out more to households on low incomes. Work is beginning with schools to promote the hub and thinking is taking place about the possibility of using the Healthy Start scheme to facilitate access to fresh, local food for people on low incomes.

The need for systemic change in the food system is well recognised by the food hub and an application for LEADER funding, which has successfully got through to the second round, has been made to develop a sustainable food network in the Towy Valley with the aim of shortening supply chains, getting more money to producers and building a thriving local system within the area. The project intends to use an approach called Adaptive Co-Management, which is designed to facilitate leadership, sense of ownership and knowledge sharing with the adaptive capacity to withstand uncertainties. Joanna says it’s an agile approach, which has been shown to be effective in complex environments in that it enables decisions to made quickly and effectively.

If the bid for funding is successful, the group will be looking for local people with the drive to make a difference to the local food economy in the Towy Valley. They will need to be open to learning new ways of working, gaining new skills and thinking in a new paradigm. It sounds very exciting. Local people in the Towy Valley with an interest in food – watch this space.

Pamela Mason is a nutritionist and author based in Monmouthshire. See sustainablediets.co.uk

Ashfield Community Enterprise: A horticultural resource for the local community

By Pamela Mason

It’s a pity it’s so hard to generate an income from growing vegetables. Grown organically, they are amongst the healthiest foods on the planet. But you have only got to see the sore hands and, often, painful backs and stiff joints of those who have worked hard in the fields for a long time, to realize just how tough it is to produce these healthiest of foods and get them to market.

This is, in part, what the people who have bought Ashfield Community Enterprise, near Llandrindod Wells in mid-Wales, are learning and struggling with. They do much more than grow vegetables, as a group of us on a recent Federation of City Farms and Gardens (FCFCG) Tyfu Fyny study day discovered, and that is partly about creating a diverse enterprise but also about the sheer hard work of making money out of vegetables alone. But with just six months of experience in growing tomatoes and chillis in the one of the centre’s polytunnels, grower nickm – as he is known – is up to the task and has bottled a glorious rainbow of differently coloured chillis in glass jars for the Christmas market in Llandrindod.

Herbs are a winner too, he says, in that people are very willing to pay £2.50 for a pot of hyssop or oregano. He’s grown a variety of parsleys, corianders and basils, including one I hadn’t come across before – cinnamon basil, which I believe is great mixed with garlic and olive oil for pesto.

Fliss, the project co-ordinator, told us that Ashfield is a seven-acre piece of land which locals came together to buy for the whole community. Purchased in 2010 with the Village SOS Big Lottery Fund, it had been used by people with learning difficulties. Ashfield has allotments, one of which is used by a local primary school, five polytunnels, an orchard, greenhouses, training rooms for hire and an office. There is also a 4 star kitchen from which our group enjoyed a lovely lunch of vegetable curry and damson fool in the community long room.

Volunteers come and help to grow for veg boxes and market, learn gardening, cooking, healthy eating, beekeeping and composting. Fliss explained that they have referrals from local organisations for volunteers to benefit from the therapeutic space and the activities. Three micro businesses – including an aquaponics project – have been set up here by young people. There is a Local Roots Forest School for children, and a Men in Sheds group.

A beautiful dry stone walled sensory garden had been recently completed on the day we visited. Sensory gardens are particularly beneficial to people with Alzheimer’s disease and dementia, helping to keep them calm and interested. Funding for the garden was obtained from the Tesco Bags of Help initiative which uses revenue raised from its 5p carrier bag charge to help community projects and projects.

Rhian leads on gardening activities. She is employed 12 hours a week and gives 12 hours a week of her time for free. Vegetables are sold on Llandrindod market on a Friday and also to local pubs. A burger bar in Builth Wells buys some of the salad vegetables. Veg boxes are available for collection on site or at a newsagent in Llandrindod.

In March this year, Ashfield was successful in acquiring funding from ARWAIN (the LEADER programme in Powys) to run a three year feasibility project to establish a community facility for people of all ages and abilities to develop skills in growing, cooking, preserving and reducing food waste.

Ashfield runs all these activities with just four and a half staff and a lot of volunteer time. Last year, this equated to 2000 volunteer hours and this year 82 different people have volunteered. Overall income is around £45,000, a third of which comes from renting out two flats on site.

Fliss told us she is in two minds about whether to apply for more funding in 2018 as, understandably, she wants Ashfield to stand on its own feet financially. Without the impressive bunch of people we met, it would be very much harder than it is. And nickm, who had no experience growing tomatoes and chillis before this year, is already planning for next year. He has learned a lot in 6 months and most impressively he told us that he had recorded everything he had learned within the greenhouse in a notebook. Armed with this knowledge, making passata, chilli sauce, pickled cucumbers and sun-dried tomatoes are on his to-do list for 2018. These added value products should hopefully bring in more revenue and reward for this, to my mind at least, the hardest of jobs that produces the healthiest of foods.

Pamela Mason is a nutritionist and author, see sustainablediets.co.uk

 

 

 

Rethinking food in Wales: reconnecting through values

The National Assembly for Wales (that is, our politicians, as distinct from the civil servants in Welsh Government) has recently announced a new consultation called ‘rethinking food in Wales’. Its scope is very broad: they want to know what we can do to ‘enhance the food and drink sector and our relationship with the food we eat’. What is our vision, and how can we get there? They suggest that we might like to see a healthy local food culture, a thriving food industry, food produced to high environmental and animal welfare standards and an international destination for food lovers, but they invite other ideas too.

Our Food Manifesto and proposed Food Network Wales have exactly this aim of rethinking food in Wales, so this is a great opportunity to work with the Assembly and get everyone’s voices heard. We invite all our readers not only to respond to the consultation but to reference the Food Manifesto and send us a summary of their key points so that we can publish them here and share our thinking. To start us off, here is the response from the Food Values team.

Background

The Food Values project ran a series of events and seminars in 2015 and 2016 to explore how an approach based on values, as put forward by Common Cause, could help people understand and shape the food system. This starts from the premise that people are not rational actors and we need to consider the role of people’s beliefs, identity and emotions if we are truly going to change our food system. As part of the project we launched a Food Manifesto for Wales which is an ongoing project from which a new Food Network Wales is emerging. We are no longer funded, but we continue to work together informally to develop the approach.

Our vision for the food system in Wales

Our work, summarized in our 2015 report Food Values, showed how people respond to food as an important means through which to connect to each other in our families and communities. Our project worked with diverse groups, including refugees seeking asylum and isolated older people in rural areas. Food was seen to offer a focal point to come together and look beyond difference. We all eat and thus food has enormous potential as a social equaliser. Linked to this, there was an overwhelming concern was that everyone should have enough to eat, and that food should be of high quality; premium produce should not be a niche commodity for the more affluent.

Exploring people’s motivation to tackle food waste and poverty reaffirmed the benefits of reconnecting with values to communicate and consolidate progressive action. People also wanted to know where food comes from, and valued traditional food skills such as gardening and cooking. Whilst there are clear challenges to enhancing this in our current social and food system, there was an appetite to re-connect. These findings have been confirmed in wider studies by the Food Standards Agency.

Through our project we saw a contrast between a ‘community’ approach to food, which sought to address the issues raised above, and corporate framings of food as a commodity and a source of income and jobs. We found that there was a tendency to alternate between these two approaches to food in government policy (see our analysis here). The current action plan Towards Sustainable Growth for instance has a strong business focus, while the earlier Food for Wales, food from Wales placed more emphasis on community. At the same time, there is general agreement that both viewpoints are valid and that what is needed is to bring them together more closely so that each serves the other. There are of course many other points of disconnection in the food system; this is just one example.

How to get there

Joining up the dots of the Welsh food system will mean working across sectors, which is as challenging as it is potentially productive. We offer the values approach as a means to dig deep beneath cultural differences and find common ground. There are many ways in which it could be used, including video communications, events and especially shared meals that bring different groups together in an enquiry, as well as case studies of good practice. We are interested in exploring these further.

Jane Powell, independent consultant; Dr Sophie Wynne-Jones, Bangor University; Sam Packer, independent commentator; Rosa Robinson,Work With Meaning.

Food Network Wales – working for a better food system

school kitchen counter

By Pamela Mason

Working for a better food system in Wales is something that few would argue with. We know the issues linked with food, from obesity to climate change, from poor remuneration for farmers to the demand for food banks. Many people and organisations across Wales including civil society groups, the private and public sectors and Welsh government are working on these things. Yet, despite Wales being a small country where people make good connections with one another, many people whose work is linked to food work don’t always know what others are doing. When that happens, we miss the opportunity to gain from each other’s knowledge and experience, and progress towards the better food system we all want to see is very slow.

With this in mind, during the past 12 months or so, a small group of us who live in Wales and are strongly engaged with food in academia, business, civil society, the public sector or as health professionals, have come together to discuss how we can help to make the food connections across Wales work better. To that end, we have developed the concept for a new network, Food Network Wales, in which we hope to work together with as many people and organisations as possible. We have produced a consultation document which summarises our thinking to date and how we, by joining together with what we hope will be a wide variety of civil society groups, farming and food businesses, academics, health professionals and public sector bodies, hope we can create a space for networking, thinking, knowledge exchange and research towards this better food system we want.

The problems linked with food are well known. In Wales almost a quarter of adults are obese and less than a third are eating their five portions of fruit and vegetables a day. Climate change, associated with a greater risk of flooding, is already having an impact on food production. Poverty has increased in Wales during recent years making it difficult for people on low incomes to access a good healthy diet. Food bank use has increased. Small family farms, which make such a vital contribution to Welsh culture and Welsh language, as well as being producers of some of Wales’ best food, continue to decrease in number. Brexit could have a devastating effect on family farms and severely affect food resilience and food poverty.

The Well-Being of Future Generations Act creates a huge opportunity to focus on the improvement of the food system from increasing the availability of healthy, affordable food for all the people of Wales, reducing carbon emissions and biodiversity loss to supporting farmers in the strengthening of shorter supply chains and improving social cohesion around community food initiatives. The Act offers a particular opportunity to help children and young people learn more about food, how to grow it and how to cook it.

Food Network Wales wants to get people together who are concerned about the food system and want to work to improve things. We see Food Network Wales as being a dynamic, progressive organisation acting a hub for engagement and debate across a broad range of stakeholders in food and farming. We think that strengthening short supply chains and getting more local food on to the public plate will be key interests for many who join this network. We also think this new organisation will play an active role in raising awareness around food, sharing information with a wide range of people and collaborating on research. We are also developing a Food Manifesto for Wales, which we hope will be recognised by the general public and adopted by Welsh governmental and non-governmental organisations, businesses and health professionals.

We aim to provide an ‘umbrella’ under which everyone with an interest in the food system in Wales – farmers, growers, processors, retailers and consumers, as well as academics and healthcare professionals – can gather for the benefit of all. We hope you will share our vision, not to mention excitement, for the potential that Food Network Wales offers to make for a better food system in Wales today, tomorrow and for future generations of Wales. Let’s do this together.

You can download a short introduction here in Welsh and English. We’d love to hear your views and you can do this by responding to our on-line survey:

Cwblhewch yr arolwn yn y Gymraeg

Complete the survey in English

Pamela Mason is the author, with Tim Lang, of Sustainable Diets and is active in food projects in Monmouthshire. 

The future of farming will depend on what the public asks for

This article by Jane Powell was first published in the Cambrian News 

When NFU Cymru Livestock Board chairman Wyn Evans was growing up, his grandparents’ upland farm near Aberystwyth was a model of self-sufficiency. They grew grain, hay and green fodder for their animals, just buying in a little extra feed for a milking herd of 20-25 cows, and sent their small flock of sheep up the hill to graze in the summer. The land supported four people working full-time on a wide variety of tasks and produced milk, beef, lamb and potatoes for local consumption.

Wyn Evans

Wyn Evans on his farm

It’s a way of farming that has vanished. Speaking at February’s Let’s Talk About Food event in Aberystwyth, Wyn described how he and his wife combined that farm with other land they bought and now keep sheep and beef cattle on 230 acres, sending lambs to the abattoir in Llanidloes and on to Sainsbury’s, while the calves go to other farmers for fattening. He employs only a little part-time labour.

“The main change has been the grip of the retailers,” he explains. “We love to do our shopping in one place, and so we go to supermarkets. But that way, beef and sheep farmers get on average less than the cost of production, and depend on subsidies.” With Brexit, Welsh farming is at a crossroads: it will either move to very large-scale farming to stay competitive, or with government support, strong domestic sales and access to the EU market, family farms might stay in business.

All this might be seen as simply a problem for farmers to sort out, but the public are involved too. The countryside, its wildlife, its soils, its amenities and of course its capacity to produce food are of concern to all of us. Now is a crucial time for food producers and the public to come together and ask what food system we want to see, and that was the bigger question at February’s event, organized by the Aberystwyth Food Forum with support from Ceredigion Council’s Cynnal y Cardi programme.

LOOKING FOR LOCAL ALTERNATIVES

The Forum was set up last year to see how everything to do with food in our area can be developed and celebrated for the good of all. Members include Aber Food Surplus, who redistribute supermarket surplus to charities, and Penglais Community Garden, and it holds regular Pay-As-You-Feel meals in cafes and community centres in town, bringing people together for discussion.

We want to ask questions about where our food comes from. The supermarkets are not the only show in town. The Treehouse buys direct from many local organic and low-input producers, selling vegetables, fruit, meat and dairy in its shop and café, and there are several excellent family butchers selling local meat. The twice-monthly farmers’ market is thriving, and many eateries boast local produce on their menus.

Perhaps Brexit is an opportunity. “I would support any outlet for agricultural produce,” said Wyn. “Let’s educate people – they don’t have to go to the supermarkets. There are other choices.”

Jane Powell is a freelance educator and writer active in local food matters in Aberystwyth.   She writes here and on her own site, www.foodsociety.wales

A living room at the heart of a Valleys community

By Pamela Mason

All our living rooms say something about us and what’s important to us. And a new living room, Yr Ystafell Fyw in the Rhymney Valley in South Wales, very much reflects the values of the community that established it. When you walk through the front door into this very comfortable cafe, you cannot help but notice the ease of access (no steps), the bowl of water for dogs, the open kitchen and serving area, how light it is, the soft chairs and sofas, and the pictures on the wall, many locally commissioned.

An initiative of the Church in Wales Parish of Bedwellty and New Tredegar, Yr Ystafell Fyw is a living room created to improve health and well-being in its communities. As a café, food is at the heart of its work. All of this in a place where community is still very much alive but, with its industry now largely gone, one that thrives less than it once did. It’s a community that runs a food bank but knows that’s an inadequate response to the problems of poverty that cause the fridge to become bare. In running the food bank, the community became more aware of what it already knew, that people needed more than a food parcel. Having worked in this food bank on one busy morning, I still remember how as the range of breakfast cereals began to reduce, I was the one who decided what people would take home to eat. It was uncomfortable. No one should have control of what another household gets to eat.

Leah at Ystafell Fyw

Revd Leah Philbrick serves tea at Yr Ystafell Fyw

Food has a very different place in the Living Room, although many of the people who visit have the same problems as those visiting the food bank. Revd Leah Philbrick, who with Revd Dr Rosie Dymond is a Director of The Living Room, emphasises that food here is about giving hospitality and raising the ‘feel good’ factor of the visitors. “We aspire to serve the best coffee in the Rhymney Valley,” she adds. Not for its own sake but to help people feel good about themselves. This is no small aim in area where unemployment remains high. Some of the crockery, like a 1930s dinner plate from New Tredegar, speaks of the valley’s history and the coffee is served in china cups and saucers. The cake is home-made, as much of the food as possible is locally sourced, and it’s all presented in the form of a lovely treat, yet in responsibly small portions so that no one need overeat the delicious cake.

Food and drink is not the only or even main  aim of the Living Room. It’s about providing a space where people can share those problems that the food bank cannot alleviate and it’s a space for prayer and meditation. There is a kitchen table around which people gather to enjoy food and listen to each another. A large wooden clock in one corner strikes every quarter of an hour as a reminder of the importance of a time to be silent, while a small red desk in another corner reminds of the importance of meeting face to face rather than just on social media.

Like the community pharmacy which was once located in the space occupied by the Living Room, Yr Ystafell Fyw is about health and well-being in the community. But unlike the pharmacy, now sited a few hundred yards away adjacent to a doctor’s surgery, The Living Room is not a about providing a public service, but rather a space for the community run by the community. And as a Community Interest Company (CIC), the Living Room is a social enterprise that will use its profits and assets for the public good. What is interesting, though, is that both the pharmacy and the surgery are beginning to refer people to the Living Room for that essential prescription of “Time to Listen and Space to Share”.

Pamela Mason is the author, with Tim Lang, of Sustainable Diets and is active in food projects in Monmouthshire.