A new economic framework

By Dr John Clements

The contemporary economic system has broken the vital relationship between Land, Food and People. There is a crucial need to renew the system that has produced this breakdown. Brexit represents a propitious historical moment to respond decisively to a range of critical issues relating to the disproportionate empowerment of corporations, landowners and shareholders—an empowerment that has come at the cost of our national health, the democratic concerns of systemic stakeholders and the legitimate expectations of land-workers, in particular.

The figure below models and critiques the current economic system, using three overlapping circles, representing Land, Food, People and the crucial overlaps between them, of production, consumption and participation.

land-food-people

Land

The vast majority of UK land is owned by a tiny minority of the UK population. Wealthy landowners include: aristocratic families, the Anglican Church, the military, the government, utility companies and financial institutions. As a result, most agricultural land forms part of large estates, inevitably effecting how it is managed. Just 2% is built upon. Put simply, land ownership is undemocratic because the general population, even rural dwellers (and particularly land workers) have practically zero influence over how UK land is utilised—such as how to appropriately respond to the housing crisis.

People

The UK population is increasingly urbanised, so that even those who live outside of towns are increasingly resourced by urban services (surgeries, hospitals, supermarkets, shops etc). It is also increasingly diseased: obesity, diabetes, heart disease, cancer etc. Our national health system is pharmaceutical-centric, yet drugs are generally unsuited to curing chronic disease, root causes of which lie in diet, lifestyle and environmental factors, leading to lifelong prescriptions: good for pharmaceutical corporations, bad for patients.

Food

The basic problem with the food we eat is nutritional. Many people, including (actually, particularly) obese people, are undernourished. Consuming a surplus of calories, yet lacking an adequate intake of healthy nutrients. Furthermore, there is endemic, damaging confusion about the pros and cons of carbohydrate and fat. “Time-poverty” has led to a perceived need for convenience, leading to the availability, promotion and use of processed foods and subsequent deterioration in the social value of food and food preparation as an integral element of family life.

Consumption

The relationship between food and people is dominated by supermarkets. Supermarkets, like all corporations, are driven by the need to create shareholder profits. When corporations calculate their profits, they typically ignore large, un-costed ecological consequences. Despite ubiquitous TV programming, fresh food preparation is an increasingly lost art in many homes, as well as hospitals, care-homes and schools.

Production

Currently, food production is based largely on an intensive, industrialised model, which relies upon exploiting ecological resources, in unsustainable ways, such as those that lead to soil nutrient erosion, widespread use of chemical pesticides, livestock welfare issues, flora, fauna diversity loss, ecological destruction, erosion, flooding etc. These economic patterns have also contributed to a general loss of social, economic, cultural diversity in rural regions.

Participation

The link between land and people is essentially broken: a whole generation of young people lack understanding about food origins, whilst urbanised populations associate “countryside” primarily with recreational activities and believe that countryside issues should be left to farmers to resolve. As allotments have disappeared, the growing of vegetables—once a national pastime—is now considered “quaint” and irrelevant, despite our nationally importing about 40% of our food, raising important issues of “food sovereignty”.

Is systemic renewal possible?

There are reasons to be hopeful. Fresh, innovative perspectives are being informed by emerging research, highlighting formerly-overlooked issues. Useful examples include: Common Wealth, by Martin Large1, Blessed Unrest, by Paul Hawken2 and Doughnut Economics, by Kate Raworth. 3

The figure below models some primary elements that need to be addressed if the current economic system is to be renewed in favour of creating one more appropriately weighted towards the holistic needs of the general population, systemic stakeholders (everyone holding a stake in any particular system) and land-workers, in particular.

land-food-people-2

Production

By focussing economic rewards on marginal, small and family farms, it becomes possible to move steadily towards environmentally-sustainable means of production, such as organic, biodynamic and permaculture. Local food production and distribution can go hand-in-hand with allowing more people to live on the land—as envisaged by Wales’ innovative—but currently under-utilised—One Planet Policy.

Consumption

A renaissance in freshly prepared, local, organic food, based around authentic nutritional knowledge and use of local food produce, will allow the relationship between food and people to be restored. Nutritious, (chemical) pesticide-free and organic food will contribute to better health amongst populations that partake—of special relevance to schools, care-homes and hospitals.

Participation

As people become increasingly ecologically aware, the possibility exists to integrate rural and urban living more holistically than before. Innovative expression such as Food Assemblies—now over 900 existing around Europe—such as the one I am involved in pioneering in Llanelli, and Community Supported Agriculture schemes, such as Banc Organics, established in the marginal land of the Gwendraeth Valley, herald unique opportunities for participation, including volunteering, education and potentially significantly higher employment rates per hectare, compared to intensive farming.

Summary

In comparing two economic models, I’ve highlighted a series of critical issues relating to the contemporary system in relation to land, food and people.

  • The first model illustrates how the current system “distributes” wealth to shareholders and landowners. It is my contention that the current state of the UK economy and health of the population-at-large confirms that in this scenario, there are few winners and many losers.
  • The second model illustrates the potential for reimagining and “redistributing” economic empowerment to stakeholders and land-workers. A scenario, I would contend, with the potential to create many winners, few losers. Getting there will require not only innovative thinking—thankfully, there is much of it about—but more importantly, a great deal of determined, pioneering action, coupled with political liberation from the shackles of the contemporary system—if there is to be any hope of significant change.
  1. Common Wealth—For a free, equal, mutual and sustainable society, 2010, Hawthorn Press, Stroud.
  2. Blessed Unrest—How the Largest Movement in the World Came into Being and Why No One Saw It Coming, 2007, Penguin Group, New York.
  3. Doughnut Economics—Seven Ways to Think Like a 21st Century Economist, 2017, Random House, London.

John Clements is based in Llanelli and writes at https://jbclements.wordpress.com

 

Big retailer milk with a local face

By Pamela Mason

Can milk sold in a supermarket be local? The answer is both yes and no. Hardwick Farm near Abergavenny in Monmouthshire, which I visited in the spring, produces milk for Tesco. So when people in Monmouthshire buy milk from Tesco labelled with a Welsh dragon, some – an unknown, and anonymous – portion of the milk could have come from Hardwick Farm or one of the 80 other dairy farms in Monmouthshire that have a Tesco contract.

Hardwick Farm is a family-run dairy farm about a mile from Abergavenny. Farmer David Jones has 150 milking cows – so not a large herd by modern standards – that produce a total of 4000 litres of milk a day. He milks with robots which allows the cow to decide her own milking time and interval, rather than being milked as part of a group at set milking times. The milking unit consists of a milking machine, a teat position sensor, a robotic arm for automatic teat-cup application and removal, and a gate system for controlling cow traffic. The cows are milked for 10 months a year during which time they are housed in a barn where the robotic milking machine is located.  When the cow decides to enter the milking unit, a cow ID sensor reads an identification tag on the cow and passes the cow ID to the control system. The cow’s teats are automatically cleaned, the milk cup is applied to the teat which is followed by milking and finally teat spraying.

This system removes the need for manual labour in milking and the cows are milked up to four times a day. This method of milking has become increasingly popular and the price of a robotic unit is currently about £100,000. The cows at the Hardwick are fed a silage mix of 50:50 grass and maize, all of which is grown on the 500-acre farm. The ratio of feed consumed to milk produced is similar to that with a traditional milking parlour, with increased efficiency lying in the reduced labour. The only addition to the feed is a 3 per cent protein concentrate. The farm also grows wheat and rape seed for sale off the farm.

The milk is collected from the farm by the dairy processor, Muller, then taken for processing and packaging at the Muller depot in Bridgewater, Somerset, some 74 miles away. Milk prices paid to farmers have fluctuated during recent years from around 38 to 18p per litre, reflecting the investment put in to the industry when prices were high, the consequent increase in production, followed by a fall in prices. Tesco bases its payment to farmers, which is currently [April] 28.7 pence per litre, on the cost of production, which includes feed, fertiliser, fuel, veterinary costs and depreciation. Tesco updates the prices every three months and farmers submit invoices to an independent consultancy to allow an average price for milk to be calculated.

Tesco, like many milk purchasers, is starting to ask questions about antibiotic use. Antibiotic resistance is increasing and farmers have a contribution to make in tackling this issue, particularly by reducing the use of antibiotics critical in human medicine. At Hardwick Farm sand is used as bedding. Sand does not support the growth of bacteria such as E. coli and Strep uberis that cause mastitis, thus reducing the need for antibiotics.

David thinks that Brexit could provide an opportunity for dairy farmers. The UK has the second largest net dairy deficit in the world, behind China. This trade deficit is largely driven by cheese imports, which made up around half of the value of the UK’s total dairy imports in 2015. The UK also imports significant quantities of infant formula, butter, yoghurts and buttermilk while exporting milk and cream. This deficit could possibly be reduced by making available more of the British milk supply for home consumption at the expense of imports, but this is dependent to some extent on milk prices. David thinks Brexit will not cause a problem for dairy farmers in the short term. In the longer term, however, if farm payments are retained in Europe but not in Britain this would make it difficult to maintain standards of animal welfare. For now, he seems happy with his Tesco contract.

During the recent BBC TV Milk Man series of programmes, Gareth Wyn Jones also discussed Welsh dairy farmers who have contracts with Tesco http://www.bbc.co.uk/programmes/b08dzwzc.

Pamela Mason is the author, with Tim Lang, of Sustainable Diets and is active in food projects in Monmouthshire.

 

How supermarkets can help tackle food waste

By Sarah Thomas, Public Affairs Officer, National Federation of Women’s Institutes, Cardiff

NFWI_0916_food_waste_logoFood waste is once more high on the WI agenda following the ‘Avoid food waste, address food poverty’ resolution passed at the WI’s Annual Meeting in June 2016 calling on all supermarkets to sign up to a voluntary agreement to avoid food waste.

WI members have a long and rich history of working to help everyone prevent food waste by using leftovers, and encouraging people to make the most of local and sustainable food.  Whilst progress has been made to ensure a sustainable food supply and to tackle food waste since the WI’s pioneering efforts in its early days, our members recognise that there is still much more to be done and that supermarkets have a unique position in influencing both food production and consumption.

As a nation the UK wastes more food than anywhere else in Europe, costing the average household £470 per year. Farm land roughly the size of Wales is being used to produce all the food that then goes on to be wasted in our homes, generating the equivalent carbon emissions to one in four cars on our roads. Globally, if we managed to redistribute just a quarter of the food currently wasted, there would be enough food to feed the 870 million people living in hunger. Yet, despite encompassing social, economic and environmental issues, decisive action to tackle food waste has been slow.

A new report published by the National Federation of Women’s Institutes in April is calling on all supermarkets to work much harder to help consumers reduce their food waste and save money.  Wasted opportunities: How supermarkets can help tackle food waste is based on a survey of WI members across Wales, England and the Islands, 5000 of whom shared their views on food waste in the home and investigated practices on the supermarket shelves.

How often are we tempted to purchase more than we need due to multi-buy, multi-pack and other similar offers? Are supermarkets wasting good food by rejecting produce because it is not a uniform shape or size? Whilst supermarkets tell us that they are only responsible for a fraction of overall food waste, our members have found that their marketing and buying practices are having a huge influence on how we buy, consume, and ultimately waste, food.  Below is a snapshot of the findings:-

  • Members found that three-quarters of supermarkets offered multi-buy promotions and told us that they would prefer to be offered a reduction on single items;
  • Members are confused about date labelling, with only 45% correctly identifying that ‘best before’ dates are there to inform consumers about food quality;
  • Members found a huge disparity amongst ‘like for like’ branded and own-branded products when comparing ‘once opened’ instructions;
  • Members oppose supermarket grading standards that mean produce can be rejected because it does not look perfect. More than 90% of members said that they would be happy to buy blemished or misshapen fruit and veg however they found that more than two-thirds of stores didn’t offer them and, if they did, they stocked only one or two products.

Last weekend, our members took part in a Weekend of Action by visiting their local supermarkets to present the WI Food Manifesto to their local supermarket manager and press for action to be taken to address these issues.  Our Food Manifesto calls on supermarkets to adopt four commitments to help reduce food waste in the home and across the supply chain:-

  1. An end to overbuying
  2. Extending the product life of foods in the home
  3. Fully utilising the farm crop
  4. Supermarket transparency on food waste.

With their links to suppliers, consumers and farmers in the UK and around the world, supermarkets are in a powerful position to lead the fight against food waste. Food waste must be tackled. As summed up by a WI survey respondent:- “Ploughing perfectly good food back into the ground because of over-production or grading issues is criminal when people are near the breadline.”

The NFWI will be monitoring the responses of supermarkets in adopting our manifesto asks and during the coming months will be engaging members in the next stage of the Food Matters campaign which will be focusing on food poverty.

Further information about the Food Matters campaign, including the report and manifesto, is available on the WI website:- www.thewi.org.uk

Dustbin image by Speedkingz, Shutterstock.

The future of farming will depend on what the public asks for

This article by Jane Powell was first published in the Cambrian News 

When NFU Cymru Livestock Board chairman Wyn Evans was growing up, his grandparents’ upland farm near Aberystwyth was a model of self-sufficiency. They grew grain, hay and green fodder for their animals, just buying in a little extra feed for a milking herd of 20-25 cows, and sent their small flock of sheep up the hill to graze in the summer. The land supported four people working full-time on a wide variety of tasks and produced milk, beef, lamb and potatoes for local consumption.

Wyn Evans

Wyn Evans on his farm

It’s a way of farming that has vanished. Speaking at February’s Let’s Talk About Food event in Aberystwyth, Wyn described how he and his wife combined that farm with other land they bought and now keep sheep and beef cattle on 230 acres, sending lambs to the abattoir in Llanidloes and on to Sainsbury’s, while the calves go to other farmers for fattening. He employs only a little part-time labour.

“The main change has been the grip of the retailers,” he explains. “We love to do our shopping in one place, and so we go to supermarkets. But that way, beef and sheep farmers get on average less than the cost of production, and depend on subsidies.” With Brexit, Welsh farming is at a crossroads: it will either move to very large-scale farming to stay competitive, or with government support, strong domestic sales and access to the EU market, family farms might stay in business.

All this might be seen as simply a problem for farmers to sort out, but the public are involved too. The countryside, its wildlife, its soils, its amenities and of course its capacity to produce food are of concern to all of us. Now is a crucial time for food producers and the public to come together and ask what food system we want to see, and that was the bigger question at February’s event, organized by the Aberystwyth Food Forum with support from Ceredigion Council’s Cynnal y Cardi programme.

LOOKING FOR LOCAL ALTERNATIVES

The Forum was set up last year to see how everything to do with food in our area can be developed and celebrated for the good of all. Members include Aber Food Surplus, who redistribute supermarket surplus to charities, and Penglais Community Garden, and it holds regular Pay-As-You-Feel meals in cafes and community centres in town, bringing people together for discussion.

We want to ask questions about where our food comes from. The supermarkets are not the only show in town. The Treehouse buys direct from many local organic and low-input producers, selling vegetables, fruit, meat and dairy in its shop and café, and there are several excellent family butchers selling local meat. The twice-monthly farmers’ market is thriving, and many eateries boast local produce on their menus.

Perhaps Brexit is an opportunity. “I would support any outlet for agricultural produce,” said Wyn. “Let’s educate people – they don’t have to go to the supermarkets. There are other choices.”

Jane Powell is a freelance educator and writer active in local food matters in Aberystwyth.   She writes here and on her own site, www.foodsociety.wales

A living room at the heart of a Valleys community

By Pamela Mason

All our living rooms say something about us and what’s important to us. And a new living room, Yr Ystafell Fyw in the Rhymney Valley in South Wales, very much reflects the values of the community that established it. When you walk through the front door into this very comfortable cafe, you cannot help but notice the ease of access (no steps), the bowl of water for dogs, the open kitchen and serving area, how light it is, the soft chairs and sofas, and the pictures on the wall, many locally commissioned.

An initiative of the Church in Wales Parish of Bedwellty and New Tredegar, Yr Ystafell Fyw is a living room created to improve health and well-being in its communities. As a café, food is at the heart of its work. All of this in a place where community is still very much alive but, with its industry now largely gone, one that thrives less than it once did. It’s a community that runs a food bank but knows that’s an inadequate response to the problems of poverty that cause the fridge to become bare. In running the food bank, the community became more aware of what it already knew, that people needed more than a food parcel. Having worked in this food bank on one busy morning, I still remember how as the range of breakfast cereals began to reduce, I was the one who decided what people would take home to eat. It was uncomfortable. No one should have control of what another household gets to eat.

Leah at Ystafell Fyw

Revd Leah Philbrick serves tea at Yr Ystafell Fyw

Food has a very different place in the Living Room, although many of the people who visit have the same problems as those visiting the food bank. Revd Leah Philbrick, who with Revd Dr Rosie Dymond is a Director of The Living Room, emphasises that food here is about giving hospitality and raising the ‘feel good’ factor of the visitors. “We aspire to serve the best coffee in the Rhymney Valley,” she adds. Not for its own sake but to help people feel good about themselves. This is no small aim in area where unemployment remains high. Some of the crockery, like a 1930s dinner plate from New Tredegar, speaks of the valley’s history and the coffee is served in china cups and saucers. The cake is home-made, as much of the food as possible is locally sourced, and it’s all presented in the form of a lovely treat, yet in responsibly small portions so that no one need overeat the delicious cake.

Food and drink is not the only or even main  aim of the Living Room. It’s about providing a space where people can share those problems that the food bank cannot alleviate and it’s a space for prayer and meditation. There is a kitchen table around which people gather to enjoy food and listen to each another. A large wooden clock in one corner strikes every quarter of an hour as a reminder of the importance of a time to be silent, while a small red desk in another corner reminds of the importance of meeting face to face rather than just on social media.

Like the community pharmacy which was once located in the space occupied by the Living Room, Yr Ystafell Fyw is about health and well-being in the community. But unlike the pharmacy, now sited a few hundred yards away adjacent to a doctor’s surgery, The Living Room is not a about providing a public service, but rather a space for the community run by the community. And as a Community Interest Company (CIC), the Living Room is a social enterprise that will use its profits and assets for the public good. What is interesting, though, is that both the pharmacy and the surgery are beginning to refer people to the Living Room for that essential prescription of “Time to Listen and Space to Share”.

Pamela Mason is the author, with Tim Lang, of Sustainable Diets and is active in food projects in Monmouthshire.

 

Cutout hen and wellies

Teaching children where their food comes from

By Jane Powell

“What’s good about being a farmer?” Potato grower Walter Simon is taking questions from a class of seven-year-olds at Narberth Primary School in Pembrokeshire, and this question comes up five or six times. Each child gets a fresh answer: Because I love being outside. Because growing potatoes is an exciting challenge. Because every day is different. Because I am my own boss. Because I’m producing food which people need, so I’m doing something useful and that feels good.

Without thinking about it, he is giving the children a lesson in values. For him, a good job doesn’t mean high pay, long holidays or prestige, nor is it about comfort and security. He shares his sense of enjoyment, adventure and the satisfaction of serving others and belonging to your local community, and the children are enthralled. They are meeting someone whose job it is to grow their food, and they are waking up to an important fact of life – our dependence on a complex food supply chain which starts with farmers and other primary producers, and eventually reaches their plates. They begin to see their own place in the world, and it inspires a certain wonder and respect, from which curiosity flows, and a desire to learn more.

This is why the charity Farming and Countryside Education (FACE) and community development organization PLANED, in partnership with a range of farming and education partners including the NFU, the Healthy Schools Scheme and the National Park, are running a pilot project to reconnect Pembrokeshire children with the food chain. Children are engaging in an enquiry into the local food system, starting with food mapping workshops in the classroom and then taking them out into their local community to  survey food shops, interview shopkeepers and visit farms. They are also looking backwards and learning about a time when people didn’t get their food from large supermarkets, farms were mixed and people ate seasonally. That leads to a discussion about what the food chain of the future might look like – small-scale local production, large-scale intensive farms, or a mixture? What would they choose?

The potential of food education is huge. Farm visits, gardening, cookery, community meals, egg-hatching projects and so on give children an instant and powerful connection with the world outside the classroom and help them move outside the confines of a modern lifestyle which cuts them off from the natural world. Alongside all the science and geography that they learn in the context of exploring the food chain, they gain practical skills which bring confidence and self-respect, and which will serve them well in later life. They also meet people they otherwise wouldn’t, whether it’s a local retired person who comes in to help out with the garden or a business owner who has come to trade at a schoolyard farmers’ market.

The fundamental importance of food to our lives is hard to overstate, and yet all too often education about food and farming falls to the bottom of the list. When there is literacy and numeracy to fit into the school day besides all the usual demands of the academic curriculum, plus the Eisteddfod and a dozen other excitements on offer, it can be hard to persuade a school to cram yet another activity to into a crowded schedule. One way to do this is to show how so many curriculum requirements can be taught through food and farming, from art and global citizenship to geography and business. Another is to show the benefits of the outdoor classroom in engaging learners who might struggle in conventional settings, whether because they find it hard to sit still in a classroom, or because the natural environment opens up more sensory channels for learning.

It’s time for a more strategic approach. In England, the well regarded Food for Life scheme draws together home cooking in the kitchen, gardening, farm visits and community links into a single programme which runs across the whole school under the guidance of the school cook and the head teacher. It has been shown to  deliver many benefits, including increasing vegetable consumption for parents as well as children,  boosting the local economy through purchasing policies and starting to close the attainment gap for disadvantaged children. Originally Lottery-funded, the programme is now being commissioned by local authorities and even individual schools.

Could Wales do something like this? The Food and Fun programme developed by Food Cardiff and now extended to the rest of the country, where free school meals are provided over the summer holidays and linked to food education and physical activities, shows that there is a will to invest in children’s food. But it needs to go further, permeating the curriculum and the term-time ethos, and really engaging the younger generation in creating a better food system for the future, in partnership with their communities and business. It’s a particularly good time to do this now, as Wales is embarking on a major reform to the school curriculum, and has the new collaborative ethos of the Well-being of Future Generations Act.

Our Food Values project showed how deeply felt is the public concern for ‘teaching children where their food comes from’ and passing on the values and skills that will ensure a fair and healthy society. Food is ultimately not a commodity but an essential of life, connecting us to each other and the natural world. Let’s give children a thorough grounding in the interdependence of humans and nature, starting with the meals they eat three times a day.

A dairy farm doesn’t have to be big to work well

meadfarm

By Pamela Mason

‘Established in 1861’ is a shop sign that I grew up with. It was one of the things that distinguished our family business in the market street of the East Manchester town near where I grew up. But what I love to see these days are businesses established in recent years. So when I paid a recent visit to a dairy farm in Monmouthshire, I smiled when I saw the delivery van in the farm yard saying ‘Mead Farm Foods Established in 2016’.

The dairy farm itself is not quite as new as that and is run by sixth-generation farmers Lawrence and Izabela Hembrow who, three years ago, moved from the family farm in Somerset to Mead Farm on the Gwent Levels in Redwick, near Caldicot. They have a herd of 200 Holstein Friesian cattle – not large by modern standards – producing  5000 litres of milk each day. During the first three years all of the milk was distributed through the Arla Dairy Co-operative which has about 3000 dairy farmer members in the UK.

Lawrence told me that worked well for them and he says he has never been one to grumble about milk prices as they simply go and up and down with the market. “When prices went up to 34p a litre a few years ago, many people invested, and milk production escalated with the result that prices dropped to 17p per litre. It was hardly surprising and a reflection too of the global market place. But we’re now up to 24p per litre and happy enough with that.”

Mead Farm Foods is a new arm of the dairy farm business which Lawrence and Izabela developed not so much in response to the ups and downs of milk prices but because they wanted their milk “to tell a story” and “to share that story with their neighbours across the county”. At the heart of this new business is a pasteurization and bottling plant situated on the farm for which they were fortunate to obtain grant funding from the European Union Agricultural Fund for Rural Development.

The business ‘established in 2016’ is very much a family business in which the young Hembrow children, William and Abigail, play a part. When I went into the shop in the farm yard I was professionally served by young William to a 2 litre bottle of milk and some butter, all home made on the farm. The most important outlets for the dairy produce, however, are the 60 doorstep deliveries, which are made three times a week, and in keeping with the farm’s environmental credentials, using electric vehicles.

They also sell through nearby village shops and the day I visited Lawrence and Izabela were in Penhow shop answering customers’ questions about the milk and telling the story of what they do. Penhow shop sells no other milk now and sales are increasing, despite the price of a 2 litre bottle of milk being £1.90. But as one customer told me: “It means a lot to buy local milk that comes with real values – you know where it’s from and who produces it. I don’t know any of that if I go to a big retailer, and I’m happy to pay more,” she added.

Lawrence tells me they are distributing 400 litres of milk locally through Mead Farm Foods. That is one per cent of the milk their herd produces, but given they have been in business only three months, Lawrence is very happy with progress. His aim is to shift larger volumes through the new business and he is working with the Food Industry Centre at Cardiff Metropolitan University to be able to market his produce more effectively. Being located next to the city of Newport which is home to 146,000 people is something he views as good potential.

During the recent BBC TV Milk Man series of programmes, Gareth Wyn Jones explored the crisis facing the Welsh dairy industry. In the last of the three programmes, Gareth showed some Welsh dairy farms which are choosing to add value to their milk on the farm. And the Hembrow family, like those on the Milk Man, show that it can be done, with a business ‘established in 2016′.

Picture: cows and people at Mead Farm, see https://meadfarmfoods.co.uk.

What farmers really care about

By the Food Values team

Farmers occupy a very special place in the food system. As the people who grow crops and raise animals, generating most of the raw materials for our food supply chains, they are at the point where different interests come together and so often find themselves the focus of controversy. Should we eat less meat to save the climate, or are sheep and cows the best way to use the grass that grows in Wales? Should we do more to preserve biodiversity or have we gone too far in that direction? How far should we support food production with public money? These important debates can all too often become polarized and focus on what divides us, rather than what brings us together. So we made a video…

We wanted to see how an exploration of shared values could create connection across some of the apparent divides in the food system, and so the Food Values project headed to the Royal Welsh Show this summer to talk to farmers and land managers and start a conversation. It’s easy for discussions about farming to get side-tracked into complaints about the system – the frustrations of dealing with bureaucracy, the powerlessness of the producer in the face of market forces, public indifference to where their food comes from – but we wanted to get beyond those concerns.

We wanted to explore instead the core values that farmers bring to their work, so we engaged them in conversation about their lives and let them speak for themselves. The half-dozen people that we spoke to on a sweltering afternoon amid the crowds of the Royal Welsh were hardly a big enough sample to draw firm conclusions but they did represent a cross-section of farming – young and old, Welsh and incomer, full time and part time, male and female – and a few themes emerged which resonated with wider research we have conducted.

Perhaps the main message was how they saw themselves as producers of food. They spoke of the contribution that they are able to make to rural communities, with whom they are in a “symbiotic relationship”, not just by supplying food but also supporting small businesses and craftspeople, and generally maintaining the fabric of the countryside. They took a pride in their skills and mentioned the satisfaction that came from managing resources well, reducing external inputs and employing local people. There are fewer people working the countryside than there were, and there has been a cultural impoverishment as a result, but farmers know that food production will always be important and so they are ready to look to the future and adapt.

Another theme was the sense they had of obligation towards the land that had come into their care.  “We try not to mess it up for the next generation,” as one of them put it, a way of thinking that naturally encompasses an ethos of conservation and care for wildlife, and comes with a sense of history and a familiarity with the pendulum swings of agricultural policy. There was pride too in educating urban people about food production and the countryside, through schemes such as Open Farm Sunday.

What happens next? We made this video not to be the final word on what farmers care about, but to start a discussion which might lead to deeper understanding of what it is to work the land. We hope it will encourage other farmers to reflect on what really matters to them, and that this might start a wider conversation which will lead to constructive change. Brexit brings with it an opportunity to re-think our food system from the bottom up, and it’s important that everyone’s voice is heard.

You can find out more  about Food Values on foodvaluesblog.wordpress.com.

Reducing food waste

truck dumping foodWhen an estimated one-third of the food produced on farms around the world never reaches the table, and people are going to bed hungry even in the UK, something must be wrong. How come our food supply chains are so leaky and what are we going to do about it? In a globalized economy, some of the explanation is well out of the reach of local communities, but the loss from supermarkets and households is something we can all get to grips with.

At the WRAP Cymru/FareShare Surplus Food Summit last week, an invited audience got to work on the question: How to redistribute supermarket food surplus to best effect, not simply diverting it from landfill to stomachs, but also getting the best social and environmental benefits in the process?

During the course of the morning, some fascinating facts emerged. Food banks often have a waiting list of volunteers keen to help. Whether supermarkets are willing to give their food waste to community groups depends on the attitude of the manager, their head office, and even just the staff who happen to be on duty on a given day. Only 2% of the 10 million tonnes of food thrown away in the UK each year is from retailers; much more, 70%, is from households, as we buy too much and leave things at the back of the fridge.

The sheer complexity of the problem was evident. This is a challenge to be tackled on many levels, not least IT, as the FareShare FoodCloud partnership with Tesco shows. Environmental health regulations, storage facilities, transport and training come into it too. The task of sorting out working relationships between supermarkets, community groups, local government and volunteers is probably the biggest though, and it is one in which values have a part to play.

How is the enthusiasm of many supermarket store managers and individual staff to be translated into company policy, to be reinforced by training and facilities? What motivates volunteers to help out, and how can they be made more effective? How can we remove the stigma of surplus food being for poor people and see it simply as food, for which we all have a responsibility and which we can all enjoy? How to fit food redistribution into the bigger picture of fair food for all, linking it for instance to the local food movement?

These are all questions we will be asking in our next Food Values event, in Aberystwyth. We’ll be working with an existing student initiative that links supermarkets to charities and asking how we could take it to the next level. What might that look like – a food waste café, vans, a website, a warehouse perhaps – and who could help it happen? It will mean forging new partnerships between people with very different interests, and these will be much more effective if people think in terms of the greater good, as well as what’s in it for them. It will mean people coming together on a human level, because they are members of the communities in which they live, and coming up with something new.

To do that we’ll be hearing from the inspirational food waste café at Fishguard, which saves an estimated 21 tonnes of carbon dioxide emissions annually by diverting food from landfill, and is an important social hub. We’ll also hear from some of the supermarkets and charities already working with surplus food in Aberystwyth, and by sharing the stories of individuals involved, we’ll find out what’s important to them and see where there is common ground.

The result will be much more than an action plan for food waste redistribution in Aberystwyth. It will include an insight into what makes a community tick, and how to bring together business, community and government in order to serve their local area. It will, we hope, be another example of the way in which food, touching as it does so many aspects of our lives, is also a powerful force for individual, social and environmental transformation.