By Duncan Fisher
Our Food is a new initiative in Wales to rebuild the local food economy. The project has just launched in the Brecon Beacons around Crickhowell and is the beginning of a long process in the local area.
The need to rebuild local food economies – which have been decimated by the global food system that drives the export of most of what is produced in a region and the import of most of what is consumed in the same place – is driven by three imperatives: climate change, a feeling of lost local mandate and depopulation.
Building local food economies is a core part of the response to the climate crisis. The global food system, according to this year’s IPCC report, Climate Change and Land, accounts for between 21% and 37% of greenhouse gas emissions resulting from human activity. This is driven by the massive global industrialisation of food. The report calls for “enhancing local and community collective action”.
Meanwhile, enhancing local economic activity is a vital response to the deep sense of loss of control felt in Wales and across the UK over the things that shape our daily lives. This is driving an unprecedented political crisis.
And finally, building local economies in rural areas is a means of challenging depopulation, creating meaningful jobs at the local level.
Where to start rebuilding a local food economy?
Work starts from a very low base – low demand for local food (nearly everyone goes to supermarkets), low supply (so many small producers have been put out of business by global food chains) and low skills (young people leave to find work elsewhere). Where to start to reverse this long spiral downwards? We believe the first step is driving up demand, through marketing of what local food there is and through raising consumer awareness about the true consequences of buying food in supermarkets that could be produced locally. Demand must exceed supply for businesses to start producing more – customers clamouring for more are better than businesses without markets!
We also believe the process must be driven by businesses. Local government and consumers have a vital role as the purchasers of products, but businesses have the skills and incentive to market products and drive up demand, and only they have the means of responding to increasing demand.
Our inspiration: Schwäbisch Hall, Germany
The inspiration for the Our Food approach is the food project in Schwäbisch Hall in Germany, one of the most successful initiatives to rebuild a local food economy in the world.
This project started with a handful of farmers in 1988 and has grown enormously, with over 1500 businesses participating. The farmers tackled the problem of supermarkets by building their own chain, attached to really nice food halls. The association now owns and runs a large meat processing factory producing a wide range of processed meats from pork raised by local farmers. The farmers set up a charitable foundation that bought the region’s castle, now run as a hotel and conference centre. The organisation heavily emphasises organic production, works to get a fair price for all products, builds marketing capacity, works to improve farm incomes and promotes regional development.
The founder of this project, Rudolf Bühler, is coming to Wales for the Real Food and Farming Conference, and will present the work there in plenary session. The day after, 13 November, we are continuing the discussion with Rudolf in Crickhowell. You are warmly invited!
Our Food across Wales?
As the Our Food approach starts to drive up demand for local produce, we want it to spread. So we have structured the website to be able to be used by other places. The Crickhowell site is our-food.org/crickhowell, so another place could be our-food.org/anotherplace. We will start by inviting other towns around the Brecon Beacons and working to raise funds with them.
Please join in signing a joint letter to Welsh Government!
We are also lobbying Welsh Government to provide more support for rebuilding food economies. We have drafted a letter recommending strong attention to locality and to climate change in the new Welsh Food & Drink Strategy. We are collecting signatures for this: please do sign!
Duncan Fisher is a campaigner on children’s issues and on climate change. With global food systems producing 21-37% of greenhouse emissions, local food systems are something big that Wales can do. www.linkedin.com/in/duncanfisher
Images: Tim Jones, As You See It Media.
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